Bringing connected customer experience, commerce and AI closer to the realities of modern retail.
PRC 2026 brought the physical and digital sides of retail into the same conversation.
Commerce, customer data, loyalty, personalization, AI and omnichannel engagement were increasingly being discussed as parts of one customer journey rather than separate technology decisions. Retail Tech.NXT added a dedicated technology layer spanning customer experience, commerce, AI, automation and other innovations shaping modern retail.
At the VISCAP booth, SAP Customer Experience and Business AI formed the centre of the conversation.
The proposition connected commerce, customer data, sales and service, engagement, loyalty and personalization to a wider goal: helping retailers create more consistent experiences across the customer journey while using AI and real-time intelligence to make those experiences more relevant.
Rather than keeping the conversation entirely conceptual, VISCAP brought the Retail CX & AI Readiness Assessment to PRC.
The assessment was designed to help retail teams take a quick look across their customer experience landscape and identify where gaps, maturity differences and opportunities exist across areas such as customer engagement, commerce, loyalty, data and AI readiness.
Speak with VISCAP’s SAP consulting team about your transformation goals, landscape, and next steps.
